About

Norm Alvis is a dedicated figure in the world of cycling with a extraordinary journey that spans decades. He started as a junior in wool jerseys and leather shoes in California when helmets weren't required. Competing on the world's biggest professional stages during the days where the domestiques and climbers were unknown, Norm was known for his resilience, tactical intelligence, and passion for the sport. He raced with top international teams and inspired teammates and fans alike. Norm was wise enough to avoid the doping controversy that erupted and nearly killed the sport. Today, he continues to compete as a masters cyclist proving that performance and joy on the bike do not fade with age. He gets to race on the lightest bikes, wear the fastest clothes, and utilize intelligence for proper fueling. More than a racer, Norm embodies a lifelong commitment to cycling - sharing his experiences to motivate others to ride, race and pursue their own goals with power to the pedals.